The 2-Minute Rule for Johnnie Walker Blue Label Ultra
To rejoice this technological breakthrough, only 888 limited edition bottles might be generated building this an unmissable piece of history for collectors.
This new, light-weight bottle is actually a factor of exquisite natural beauty; but additional importantly, it demonstrates what is possible On the subject of lightweighting glass. We'll continue implementing these learnings across our array, getting more progressive strides as we look to the future of Scotch.”
Johnnie Walker’s five years of exploration and growth have meant which the knowledge attained is being utilized across the range of Diageo products and solutions.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has long been designed by adopting a test-and-understand product, creating and Checking out with out limitation and imagining what the future of light-weight luxury packaging could deliver.
Our ideal blend of our individuals and types is our magic, and within our inclusive and supportive tradition, your opportunity to prosper is countless.
The reveal of Johnnie Walker Blue Label Ultra signals the brand’s determination to innovation, with hopes that the bottom-breaking style and design could inspire the greater magnificent, light-weight, and reduced-carbon whisky bottles of tomorrow.
As well as exterior glass makers, the brand rethought all facets of how the bottle is created, created and transported: from hand-blowing the glass, to employing a teardrop shape which, for The very first time ever, intended reforming the enduring Johnnie Walker sq. bottle.
And also redesigning the glass, thought was supplied to how the bottle could be made and transported.
Weighing 180 grams, the Blue Label Ultra bottle is actually a glimpse into the future of sustainable luxurious spirits packaging
We're below whenever you're willing to go ahead and take plunge with Johnnie Walker and uncover cocktail recipes, new product or service launches and the latest from our entire world of whisky.
Diageo has mentioned the “previously claimed ‘lightest weight scotch whisky bottle’ was released by a United kingdom retailer and weighed all around 298 grams.”
With fewer than 888 bottles released globally, Every bottle is individually numbered and introduced inside of a luxurious collector’s scenario.
“As opposed to keep this new understanding near to our upper body, we’re excited to be offering a royalty-no cost licence to our granted UK patent to the globe.
In whisky packaging, luxurious ordinarily indicates large—Assume thick bottles with significant stoppers that double as trophies with a shelf. Johnnie Walker desires to upend that pondering and embrace the notion that lithe is lavish.
We've been a global leader in beverage Alcoholic beverages with an outstanding assortment of models across spirits and beer.
Dr. Walker sought out liquids from distilleries such more info as Oban, Brora and Royal Lochnagar, as well as a quantity of ghost whiskies, to start with created in distilleries which have since closed.
With our devoted concentrate on presenting lightness throughout just about every layout component, we released a exact lattice stopper, a bamboo frame and also a protective transportation box.