Johnnie Walker Blue Label Ultra Can Be Fun For Anyone
Within our quest to the lightest bottle achievable, we took our vision to a group of expert glassmakers. Checking out designs and glassblowing strategies to minimise glass use devoid of compromising durability.
The end result saw glass currently being hand-blown right into a teardrop condition. For The 1st time within the brand name’s history, the iconic square Johnnie Walker bottle has become reformed.
Diageo’s experimented with sustainable packaging right before—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle would be the suggestion of your spear for glass—especially for firms wishing to promote in Europe.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of dark chocolate and florals
Our DRINKiQ programme aims to lift the 'collective drink IQ' by raising general public recognition of the effects of alcohol and supporting responsible ingesting.
This may develop a discreet opening through which the bottle is often eliminated. Just after pouring a glass of the scarce, specially blended whisky, we invite you to return the bottle to its cradle—its natural resting area and a testament to purposeful structure.
In the midst of its five years of analysis, here the brand name is granted a United kingdom patent4 and to motivate more development within the marketplace – and in a first for Diageo – a license to the patent will be supplied on the royalty-free foundation to any person on the earth who needs to share in these discoveries.
And redesigning the glass, thought was provided to how the bottle might be built and transported.
Weighing 180 grams, the Blue Label Ultra bottle is usually a glimpse into the future of sustainable luxurious spirits packaging
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Diageo has mentioned the “previously claimed ‘lightest weight scotch whisky bottle’ was released by a United kingdom retailer and weighed close to 298 grams.”
With fewer than 888 bottles released globally, Every single bottle is individually numbered and presented in a luxurious collector’s circumstance.
“Instead of maintain this new awareness close to our chest, we’re energized to offer a royalty-totally free licence to our granted United kingdom patent to the whole world.
In whisky packaging, luxury typically suggests major—Believe thick bottles with hefty stoppers that double as trophies on the shelf. Johnnie Walker hopes to upend that considering and embrace the notion that lithe is magnificent.
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Dr. Walker sought out liquids from distilleries which include Oban, Brora and Royal Lochnagar, as well as a amount of ghost whiskies, first built in distilleries that have due to the fact closed.
With our committed target presenting lightness across every structure factor, we introduced a specific lattice stopper, a bamboo frame in addition to a protecting transportation box.